4 Opt-in Email Examples to Build Your List
Discover 4 opt-in email examples to build your email list. These examples will demonstrate what you need to do to create your list. The world of online marketing has made people develop more creative strategies to boost their businesses and revenue. Email has become a staple of our everyday lives. Many of us check our email accounts first thing in the morning and will continue to check our email inbox several times a day. It only makes sense that businesses learn the best way to build an email list.
Think about traditional magazine subscriptions and newsletter memberships popular in the 90s and early 00s. The magazine companies would rely on people signing up with them through 3 x 5 cards sent via standard mail delivery or tucked inside the magazine itself and hope for a sale to sell subscriptions. Another strategy used was making telephone sales calls.
Today, thanks to the internet and technology, online marketers understand they need a strategy to capture an online reader’s attention. Online businesses use a digital strategy to capture the email addresses of your target audience. This process is known as building a subscriber or mailing list. An opt-in process begins when you offer potential subscribers exclusive content or a ‘freebie’ in exchange for their email information. The offer needs to be enticing and fulfilling if you want to secure a solid number of subscribers from the process.
4 Opt-in Email Examples:
The Classic Opt-in
There are two main types of securing people’s email information. A single opt-in is when a person types in their email address in a box, and they automatically join your mailing list. However, a lot of companies use a double opt-in instead. A person verifies their identity through a verification link in a double opt-in before they are signed up to the mailing list. This practice gives you an assurance that the person has at least some level of interest in the product or service you are offering.
Ask for sign-ups in the Privacy Statement
Most websites will assure their visitors that they are not using their data for any malicious intent. The language used has to be urgent and confident. An excellent example of this tactic is to use strong language like “We will never share your information with a third party. Sign up for secure updates!” It gives the customer assurance about your company’s intention and also leaves a great first impression.
The Power of Freebies
Nobody will ever think that a freebie is a bad thing. However, make sure that you are giving out something useful, which will genuinely be helpful for the target subscriber. These can be free resource packages or an exclusive set of articles available through your mailing list. If the content is excellent and valuable, you may turn these subscribers into a loyal group of customers.
Make Them Think They’re Missing Out by Not Subscribing
It may be an age-old tactic in marketing, but using emotional language works! If you already have a steady number of subscribers, you can mention that in your opt-in form. Talk about how there are already 4,000 other people enjoying your content and that this new person can join in on the fun by simply typing their email address. It also shows potential subscribers that there is demand for your company, boosting its reputation and portfolio. You’ve got to love that!
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