What Is a Customer Engagement Model?

What is a Customer Engagement Model?

What Is a Customer Engagement Model?

What is a customer engagement model? Have you heard that term or phrase before? If you haven’t, you’re not alone! I will break it down for you today.

What is the Customer Engagement Model?

A customer engagement model maintains interaction with your customers. In other words, it is the process you use to communicate with your audience. For example, it may be from a customer service contact or when you interact to nurture and build your relationships. It applies to your social media communication. Again, whether on social media, blog comments, forums, or other communication methods, engagement matters to your audience.

Customer Engagement Plan in a Nutshell

First, customer engagement begins when someone subscribes to your list. In fact, it begins when you send them that first email. Additionally, you engage when you welcome them to your community, providing them access to their requested incentive. Then, you send a short series of emails to nurture and build a relationship with them.

The next stage of the engagement happens from the pre-sale offer to the onboarding process to the post-sale stage after the product is purchased. Therefore, we recommend that you focus on these stages: opt-in, onboarding, and retention.

Customer Engagement Reality

A highly engaged customer base is necessary to have successful business growth. One way to engage is to send a monthly newsletter, a new blog post announcement, or any form of communication. In other words, send consistent content, share top business tips that they can benefit from, and let them know what’s going on in the niche. With this in mind, engage with your current customers and list to experience growth in your company in the long term. Engage with your current list. It is easier to engage with your list than to get new customers.


Strong communication will secure the lifetime value of your customers. Your engagement will result in happy customers. In addition, it aids in the more sales of your products.


Building a relationship with your loyal subscribers should be your priority. As long as you take care of and engage with your community, sales will happen naturally. A responsive email list is one of the greatest assets you own.
This is only one area of your business that may be leaking profits. Can you see how ignoring your list can lose trust on their part?


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About MelanieMDavis

Melanie created her first online business in 1998 as a Virtual Assistant and Bookkeeper. Over the years, Melanie realized she wanted to help people build their businesses. Since then she has created Use Your PLR (converting PLR into branded content) and the Excellence Business Academy (EBA). She is also the creator of the crazy-popular/highly effective Profit Planners. Profit Planners are tiny systems many businesses need to create solid processes and systems for business growth.