The Impact of Social Influence on Marketing

The Impact of Social Influence on Marketing

The Impact of Social Media Influence on Marketing

Social influence on marketing has been around for a long time. Think about your buying habits, from your tennis shoes to your favorite name-brand clothes to the restaurants you go to. The chances are that you have seen something on TV or on your news feed that caught your eye and subconsciously noted it.

Enter the social influence phenomenon. It's a trend in psychology that may explain why some people can be so influential despite being in the same place of life as we are. In this article, learn what social influence is and how you can use it to your advantage in building a profitable online business.


What is Social Influence?

Social influence is also known as social proof. It’s a psychological phenomenon in which people base their decisions on what those around them have chosen. It assumes that if others made a particular choice, there must be a good reason for it. When people look at your social proof, it makes a powerful impact. It creates trust.


How do I integrate this into my online business?

Good question! When you start a business, you typically begin with only yourself. That’s okay! Most successful businesses nowadays begin with one person’s idea and initiative. They eventually evolve into a group of people who are passionate about something.

The lesson here is to expand your circle as soon as possible. Grow your social influence by growing your social media platforms. Be seen everywhere online that your ideal audience is. Once your business gains traction, word of mouth will do its thing, and that is the power of social influence on marketing in action.

The more people buy your products, the more testimonials you can get. Put these testimonials on social media and websites to provide and grow your social influence. The power of online reviews goes far!

Consider your purchasing habits. If you purchase a product or program online, don’t look at their website, reviews, and what their social media followers say about them. If you couldn’t find anything about the person and their products, doesn’t it make you think twice about investing in them? You want to see social proof that what they offer really works. You get that by seeing results other people have achieved. Social media is the natural place to start.


The Impact of Social Influence on Marketing

Look at your business from the viewpoint of a potential new customer. Build a relationship that allows them to know, like, and trust you. Display what other people say about your products, which gives social proof to lead to more sales. Be active on social media interacting with your audience. People will notice you, and that's always a good thing!

Power of Social Influence Profit Planner

I have only touched on a small part about what social influence is in this article. There’s more to it that can help you grow your online business, so if you are interested in learning more about it, click here.

It’s a FREE Profit Planner called the ‘The Power of Social Influence,” and it takes you through the process of growing your social media influence on marketing for your business. This is something that has helped many businesses establish a marketing strategy that works. It comes with a textbook, workbook, idea generator, calendar tasks, and a checklist - you get it all today, and it's free!

About MelanieMDavis

Melanie created her first online business in 1998 as a Virtual Assistant and Bookkeeper. Over the years, Melanie realized she wanted to help people build their businesses. Since then she has created Use Your PLR (converting PLR into branded content) and the Excellence Business Academy (EBA). She is also the creator of the crazy-popular/highly effective Profit Planners. Profit Planners are tiny systems many businesses need to create solid processes and systems for business growth.