Do you have a killer plan for your product launch?
A product or service launch is always a big deal. A great deal of time and effort goes into the launch, and its success is dependent on the planning phase. This is why businesses spend months ahead of the launch mapping out all the details.
A Plan Reduces the Risk of Missing Something
You’ve spent a lot of time to research and create your course or product, so don’t drop the ball now!
If you work with a VA, outsourcers, or others (a team) that help you, it’s important that everyone involved with the launch is on the same page.
As the launch manager, create a big-picture view, establish strong communication, and track the progress of the many moving parts.
Create the Product Launch Schedule
Timing is critical in a product launch, so you need a schedule that includes every task, deadline, and milestone.
This is critical as the day of the launch approaches. A thought-out schedule ensures that everything is ready for the big launch and any snags along the way can be dealt with and corrected.
Know the Market
You need to understand your target market and its needs well. A large part of the planning involves researching your market, choosing the right product, and testing to make sure this product is what the people want.
Gather feedback from your target market to refine your strategy. Research how similar products in your niche are executed.
Plan for Customer Service
On the day of the launch, you want everything to go smoothly. There will certainly be customer issues and questions. You need to be ready to deal with these issues and questions long before your customers start asking them.
Have a good customer service system in place. Take the time to test every link and process along the way that your customer will travel in the purchase process.
Dealing with the Unexpected with a Plan B
Part of product launch planning is dealing with things that could go wrong besides having a dead link.
You need a number of backup plans for various situations. What if, for example, your product sells more than you’re able to handle? Long before the launch, have a Plan B in case something goes wrong.
Monitor Your Results
Once the product is launched, measure your results in order to see whether or not it’s achieving the goals you set. Monitoring gives you real data that you can use to plan your next product launch better.
Finally, proper planning removes the anxiety and panic of a product launch. If you’ve prepared well in advance, you can spend each day leading up to the launch implementing and monitoring. If there’s a small problem along the way, you can easily deal with it and it won’t derail the entire launch.
It’s no exaggeration to say that planning is what makes or breaks a product launch.
If you would like to have a more successful launch without wasting your time, I want to share something with you that will make a difference in your sales and profit.
It is a Profit Planner called the “eCourse Launch Blueprint” from Melanie M. Davis at EBA (Excellence Business Academy. It has everything you need to know and to do for launching your Course or Product.
I want to GIVE this eCourse Launch Blueprint Profit Planner to you at NO charge! All you have to do now is to request it by clicking here.
What’s covered in this training?
√ How to set up your launch from beginning to end.
√ Build your launch for success!
√ Discover YOUR best marketing mix?
What materials do you get with this training?
√ Idea Generator
√ Infographic with key points
This is a simple, complete system that will walk you through step-by-step how to launch your eCourse and products the right way.
So, don’t miss this. Grab your copy at no charge by clicking here.
By the way, this goes into the vault shortly.